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GREENSBORO, N.C. — HFN, the most prestigious and longest-running business magazine for the home furnishings and housewares industry, has been purchased by Progressive Business Media.
The brand joins the PBM portfolio of business media properties specializing in the home industry, including Furniture/Today, Home & Textiles Today, Casual Living, Home Accents Today and Gifts & Decorative Accessories.
HFN has been published for over 85 years, and is considered the premier business publication focused on the entire home products and lifestyle industry.
"We are thrilled to add HFN and its dedicated employees to our group," said Matthew Slaine, CEO of Progressive Business Media. "HFN is an iconic brand with an extremely loyal readership of executives from across the home and housewares industries and it is a perfect brand to complement our existing properties. HFN provides companies in the home and housewares industry with a great forum for their informational and marketing needs, helping them reach a new group of retail leaders."
"We look forward to building on the long history of this publication and the incredible affinity HFN readers have with the brand," said Kevin Castellani, president of PBM.
Warren Shoulberg, who served as editor of HFN for 10 years prior to joining PBM, will return to the publication as editorial director and contributing columnist. He will retain his current responsibilities with Home & Textiles Today.
Bill McLoughlin, chief content officer of Furniture/Today, has spent most of his career analyzing and covering the housewares industry and will lead significantly expanded editorial coverage of the housewares industry in HFN.
Castellani will also take on the publisher title for HFN. "I worked on this publication earlier in my career and I am excited to be back to lead the team. As a resource for those who do business across the broad spectrum of the home and housewares business, nothing else compares."
In addition to her role as publisher of Gifts & Decorative Accessories, Nancy Wolkow will also be named associate publisher at HFN and will be responsible for the housewares, tabletop and gourmet categories.
PBM Executive Vice President Connie Lineberry will also take on the role of associate publisher for marketing at HFN. Her responsibilities will include assisting clients with expanded creative services capabilities and marketing platforms across multiple channels.
HFN headquarters will remain in New York. The complete sales and editorial staffs will be retained.
Current HFN subscribers will continue to receive their print and online copies without interruption.
Terms for the purchase, announced and effective today, were not disclosed.
HFN provides detailed information on the key home classifications: housewares, floor coverings and rugs, furniture, home textiles, lighting, home decor, tabletop, housewares and gourmet. HFN examines in-depth issues and surrounds the reader with research and analysis. Coupled with a strong focus on the financial markets of each category, HFN is a must read for retail executives in home and housewares and those who strive to do business across these categories.
Progressive Business Media, with offices in Greensboro, N.C., and New York, is the premier business media and communications company with brands that deliver content and research in print, online, and at live conferences and events. PBM prides itself on being part of every business community it serves and bringing people together to discuss issues of the day and to deliver meaningful content.