Folger joins Progressive Business Media as director of sales

HIGH POINT — Lee Folger has joined Progressive Business Media in the newly created position of director of sales for the Furniture Group. The Furniture Group includes the Furniture Today, Casual Living and Exterior Design brands.

Lee Folger

Lee Folger

In this role, Folger will partner with Furniture Group account executives to grow these brands and guide their efforts to bring innovative ideas and marketing strategies to the company’s domestic and international clients.

“Our goal is to make every product and service of Progressive Business Media world class in every respect,” said Matt Slaine, CEO, Progressive Business Media. “ Lee will work with all PBM departments to ensure that vision becomes a reality.”
Folger will report to Catherine Silver, vice president of sales for Progressive Business Media.

A North Carolina native, Folger holds a BA from UNC Chapel Hill and an MBA from Duke University. He was previously an account manager for Furniture Today and was publisher/owner of Baseball America. Most recently, he was at NetSertive, where he held the position of key sales account manager for the home furnishings division of the company.

“I am excited to welcome Lee back to the company where he will be working closely with all members of our team to ensure our clients are fully supported in their efforts to grow and enhance their businesses,” said Slaine. “I am certain he will be a positive asset to our clients and our employees.”

“I have worked with Lee throughout my career and am confident in the energy he will bring to this talented team. We are all stewards of these incredibly powerful brands, and I am excited that Lee has returned to help make them even better,” said Silver.

Folger said, “This is an opportunity of a lifetime to return to such powerful brands in a market that I am passionate about. I am grateful to all of the talented people before me who kept these brands at the forefront of their markets and it is a privilege to continue their growth and expansion.”