Thank you for reviewing our digital advertising specs.
All ads should be submitted to our Send My Ad portal: https://pbm.sendmyad.com/.
Look for specific Send My Ad instructions under each ad section below.
Ads are due five business days prior to the ad going live.

Jump to these sections:
Rich Media Specs
Newsletter Banner Specs
Industry Insights | Sponsored Content
eBlast Specs
Design Today
Remarketing & Display Geofence Specs
Facebook Page Post Specs
Targeted Pre-Roll Video Ad Specs
eCatalog Specs


Website Banner Ads

Max file weight: No larger than 140kb; 72 dpi, RGB
File types: JPG, GIF, PNG, HTML, 3rd Party ad tags and HTML5 (see HTML5 requirements below)

Please supply the web address the ad should link to.

Web Banner Design Best Practices
• MOST IMPORTANT TIP:
Submit multiple (no more than 4), visually different creatives. The campaign can be set to serve the creative receiving the most clicks more frequently.
• Your ads will show on mobile devices or tablets. Make the text as large and easy-to-read as possible. Use sans serif fonts.
• If using an animated GIF, ensure the frame stays visible long enough for a user to read the frame. Do not make the ad rotate too quickly or flash.
• Have a clear call to action on the ad “Click For More Information”
• Less is always more when it comes to amount of content on the ad. Keep it brief and to the point.
• We highly recommend you include a tracking code at the end of the URL the ad links to. This enables the ability to track the ad performance via your own website analytics tools (such as Google Analytics). If you are not familiar with this process, please see this URL Builder Tool resource from Google: https://ga-dev-tools.appspot.com/campaign-url-builder/
• Keep the file weight as low as possible.

Website Ad Sizes:

Leaderboard: 728×90 desktop + 320×50 mobile (submit both)
Billboard: 970×250
Boom Box: 300×250
Film Strip: 300×600
Below Menu Banner (Ticker): 970×90**. CLICK HERE to see an example.
Banner Roadblock (submit all four): 728×90, 2 300x250s and 300×600
Sponsored Message: 157×190 image | Headline: 40 characters (with spaces) | Body: 250 characters (with spaces). Provide the linking URL
Sponsored Links: 88×90 image/logo | Headline: 60 characters (with spaces) | Body copy: 200 characters (with spaces). Provide the linking URL.

**HFN Below Menu Banner size is 960×66


Rich Media Ads

Examples of Rich Media Ads

Click each link to see an example of that ad type
Welcome Page Interstitial
Video Pushdown
Standard Pushdown
In Banner Video — The Maxtrix ad in the top right corner of this page is an example of an In Banner Video 300×250 ad.

Desktop Welcome Page Interstitial
Size: 640×480
Max file weight: 140kb
File types: JPG, GIF and PNG
NOTE: The ad is visible for 15 seconds and then closes. Limit any animations to 10 seconds and they should not loop.

Mobile Welcome Page Interstitial
Size: 300×250
Max file weight: 40kb
File types: JPG or GIF
NOTE: The ad is visible for 15 seconds and then closes. Limit any animations to 10 seconds and they should not loop.

Adhesion Banner
Desktop Banner: 728×90
Mobile Banner: 320×50
File types: JPG, GIF or PNG
Max file weight: 80kb
If animated the animation should not last more than 15 seconds total with a max of four loops.

Video Pushdown
Asset 1: Contracted State: 970×90. Must contain the words “Click To Open” on the bottom right corner.
Asset 2: Expanded State: 970×415. Must contain the words “Click To Close” on the bottom right corner. Leave a 660×360 empty space where the video will be embedded. This empty area should match the background of the whole 970×415. We do not need a box placed where the video will be.
Asset 3: Upload the video you want to be used in the ad to YouTube and provide the link to the video to us. The video should be less than 30 seconds. We can also accept the video as a file if uploading to YouTube is not preferred (reminder that YouTube videos can be set to private).
File Type: Assets 1 and 2 should be submitted as JPGs with a max file weight of 150kb each.
NOTE: When users first come to the site the ad will auto expand and remain expanded for the length of the video. The video will auto play but the sound will be muted. Users will have the option to unmute the audio. If users go to a second page during the same visit or come back to the site inside of 24 hours they will see the contracted state and they will have to click on the “Click To Open” text to expand the ad.

Standard Pushdown
Asset 1: Contracted State: 970×90. Must contain the words “Click To Open” on the bottom right corner.
Asset 2: Expanded State: 970×415. Must contain the words “Click To Close” on the bottom right corner.
File Type: Both assets should be submitted as JPGs with a max file weight of 150kb.
NOTE: When users first come to the site the ad will auto expand and remain expanded for 15 seconds. If users go to a second page during the same visit or come back to the site inside of 24 hours they will see the contracted state and they will have to click on the “Click To Open” text to expand the ad.

In Banner Video 300×250
Asset 1:
300×250 JPG with a 280×160 empty space for the embedded video. Place graphic elements outside of this box and include an easy-to-read call to action that will link to your landing page.
Asset 2: Upload the video you want to be used in the ad to YouTube and provide the link to the video to us. The video should be less than 30 seconds.
Note:
The video will auto play but the sound will be muted. Users will have the option to replay the video with the sound on.

Expandable Leaderboard with Video
Description:
This is a user-initiated ad unit. It requires the user to hover over the ad for it to expand and then auto play a YouTube video that is embedded into the expanded panel of the ad.
Asset 1: 728×90 JPG, PNG or GIF. Must contain a call to action to either mouse or hover over the ad to expand to see the video.
Asset 2: 983×400 JPG, PNG or GIF. Must contain at least a 500×250 blank area where the video will be placed. Also must contain a call to action to close the expanded panel.
Asset 3:
Link to a 15 to 30 second YouTube video that will play in the expanded panel.
Asset 4:
The web address the background of the 728×90 and 983×400 should link to.

Home Page Roadblock with Pageskin

Ad Sizes: Left side skin: 300×1000; Right side skin: 300×1000; Companion Ads: five 970x90s, one 728×90, three 320x50s, three 300x250s and two 300x600s.
Note Regarding the 300×1000 (pageskin assets) Their primary purpose is as a graphic element/background to tie the roadblock of banner ads together. These are a desktop view only element. They will not show on some laptops or tablets and they will not show on mobile phones. Avoid placing any logos or important calls to action on these files. Please label the left and right 300x1000s in the filename.
Max file weight: No larger than 150kb per file
File types: JPG, GIF or PNG
Please provide the URL the ads should link to.

Website Banner and Rich Media Ad Traffic Instructions for Send My Ad:
Ad Type to send: Digital Ads
Media Profile: Choose “Website Ads” for the site the ad will run on.
Choose A Placement: For JPGs and GIFs choose “Image Ads”. If you are submitting multiple files at once, zip all the files first and then choose “Zip Campaign”.
Please supply the web address the ad should link to.

 


Newsletter Banner Ads

Max file weight: No larger than 140kb
File types: Non-transparent JPG, PNG or GIF only. Max of 4 loops for animated GIFs.

NOTE ABOUT ANIMATED GIFs: Desktop versions of Outlook only display the first frame of a GIF. Please keep this in mind as you develop your ad. Most developers place all calls to action and important information in the first frame so it will be visible to all users.

Newsletter Banner Ad Design Best Practices
• Your ad will show on mobile devices. Make the text as large and easy-to-read as possible. Use sans serif fonts.
• If using an animated GIF, ensure the frame stays visible long enough for a user to read all the info on the frame.
• Keep the file weight as low as possible.
• If the campaign includes daily or several newsletter deployments, submit multiple, visually different creatives to be rotated each day or each week to keep the ad fresh.
• Consider running a Sponsored Content ad (Image + Text) as opposed to a standard banner. Any ad sold into a 400×150 banner position can run a Sponsored Content ad. Image + Text ads deliver a much higher number of clicks
• We highly recommend you include a tracking code at the end of the URL the ad links to. This enables the ability to track the ad performance via your own website analytics tools (such as Google Analytics). If you are not familiar with this process, please see this URL Builder Tool resource from Google: https://ga-dev-tools.appspot.com/campaign-url-builder/

Positions and Sizes By Newsletter

  • Furniture Today
    Furniture Today Morning Edition
    Furniture Today Afternoon Edition
    Furniture Today Market Edition
    Furniture Today Bedding Today
    Furniture Today Technology
    Furniture Today Upholstery
    Positions 1 and 2: 600 x 150 Banner
    Position 3 – 5: Can be 400 x 150 Banner Ad or Sponsored Message. Specs for Sponsored Message 300 pixel wide x 167 pixel tall image (72 dpi, RGB); 8 words max headline; 30 words of body copy; URL(s) the ad should link to.

    Furniture Today Breaking News
    Furniture Today Bedding Insights
    Position 1: 600 x 150 Banner
    Position 2: 600 x 150 Banner Ad URL(s) the ad should link to.

    Newsletter Banner Traffic Instructions for Send My Ad:
    Ad Type to send: Digital Ads
    Media Profile: Choose “Furniture Today Newsletter Ads” for the site the ad will run on.
    Choose A Placement: For JPGs and GIFs choose “Image Ads”. If you are submitting multiple files at once, zip all the files first and then choose “Zip Campaign”.
    Please supply the web address the ad should link to.

  • Casual Living
    Casual Living eWeekly
    Positions 1 and 2: 600 x 150 Banner
    Position 3 – 5: Can be 400 x 150 Banner Ad or Sponsored Message. Specs for Sponsored Message 300 pixel wide x 167 pixel tall image (72 dpi, RGB); 8 words max headline; 30 words of body copy; URL(s) the ad should link to.

    Casual Living Breaking News
    Casual Living Casual Friday
    Position 1: 600 x 150 Banner
    Position 2: 600 x 150 Banner Ad URL(s) the ad should link to.

    Newsletter Banner Traffic Instructions for Send My Ad:
    Ad Type to send: Digital Ads
    Media Profile: Casual Living Newsletter Ads
    Choose A Placement: For JPGs and GIFs choose “Image Ads”. If you are submitting multiple files at once, zip all the files first and then choose “Zip Campaign”.
    Please supply the web address the ad should link to.

  • Designers Today
    Designers Today
    Positions 1 and 2: 600 x 150 Banner
    Positions 3 – 5: Can be 400 x 150 Banner Ad or Sponsored Message. Specs for Sponsored Message 300 pixel wide x 167 pixel tall image (72 dpi, RGB); 8 words max headline; 30 words of body copy; URL(s) the ad should link to.

    Designers Today Designer Insights
    Position 1: 300 x 250 Banner
    Position 2: 635 x 250 Banner Ad URL(s) the ad should link to.

    Newsletter Banner Traffic Instructions for Send My Ad
    Ad Type to send: Digital Ads
    Media Profile: Designers Today Ads
    Choose A Placement: For JPGs and GIFs choose “Image Ads”. If you are submitting multiple files at once, zip all the files first and then choose “Zip Campaign”.
    Please supply the web address the ad should link to.

  • Gifts & Decorative Accessories
    Gifts & Decorative Accessories Direct this Week
    Gifts & Decorative Accessories Direct from Market
    Gifts & Decorative Accessories Productwire
    Kids Corner (formerly Playthings)
    Positions 1 and 2: 600 x 150 Banner
    Position 3 – 5: Can be 400 x 150 Banner Ad or Sponsored Message. Specs for Sponsored Message 300 pixel wide x 167 pixel tall image (72 dpi, RGB); 8 words max headline; 30 words of body copy; URL(s) the ad should link to.

    Gifts & Decorative Accessories Breaking News
    Position 1: 600 x 150 Banner
    Position 2: 600 x 150 Banner Ad URL(s) the ad should link to.

    Newsletter Banner Traffic Instructions for Send My Ad
    Ad Type to send: Digital Ads
    Media Profile: Gifts and Dec Newsletter Ads
    Choose A Placement: For JPGs and GIFs choose “Image Ads”. If you are submitting multiple files at once or the Sponsored Message assets, zip all the files first and then choose “Zip Campaign”.
    Please supply the web address the ad should link to.

  • Home Accents Today
    Home Accents Today eWeekly
    Positions 1 and 2: 600 x 150 Banner
    Position 3 – 5: Can be 400 x 150 Banner Ad or Sponsored Message. Specs for Sponsored Message 300 pixel wide x 167 pixel tall image (72 dpi, RGB); 8 words max headline; 30 words of body copy; URL(s) the ad should link to.

    Home Accents Today Productline
    Positions 1 and 2: 600 x 150 Banner
    Positions 3 – 5: Can be 400 x 150 Banner Ad or Sponsored Message. Specs for Sponsored Message 300 pixel wide x 167 pixel tall image (72 dpi, RGB); 8 words max headline; 30 words of body copy; URL(s) the ad should link to.

    Home Accents Today Breaking News
    Position 1: 600 x 150 Banner
    Position 2: 600 x 150 Banner Ad URL(s) the ad should link to.

    Newsletter Banner Traffic Instructions for Send My Ad
    Ad Type to send: Digital Ads
    Media Profile: Home Accents Today Newsletter Ads
    Choose A Placement: For JPGs and GIFs choose “Image Ads”. If you are submitting multiple files at once, zip all the files first and then choose “Zip Campaign”.
    Please supply the web address the ad should link to.

  • Home Furnishings News
    Home Furnishings News Omnichannel
    Home Furnishings News Home Innovations
    Home Furnishings News Housewares
    Positions 1 and 2: 600 x 150 Banner
    Position 3 – 5: Can be 400 x 150 Banner Ad or Sponsored Message. Specs for Sponsored Message 300 pixel wide x 167 pixel tall image (72 dpi, RGB); 8 words max headline; 30 words of body copy; URL(s) the ad should link to.

    Home Furnishings News Breaking News
    Position 1: 600 x 150 Banner
    Position 2: 600 x 150 Banner Ad URL(s) the ad should link to.

    Newsletter Banner Traffic Instructions for Send My Ad
    Ad Type to send: Digital Ads
    Media Profile: Home Furnishings News  Newsletter Ads
    Choose A Placement: For JPGs and GIFs choose “Image Ads”. If you are submitting multiple files at once, zip all the files first and then choose “Zip Campaign”.
    Please supply the web address the ad should link to.

  • Home Textiles Today
    Home Textiles Today eDaily
    Home Textiles Today POSH
    Positions 1 and 2: 600 x 150 Banner
    Positions 3 – 5: Can be 400 x 150 Banner Ad or Sponsored Message. Specs for Sponsored Message 300 pixel wide x 167 pixel tall image (72 dpi, RGB); 8 words max headline; 30 words of body copy; URL(s) the ad should link to.

    Home Textiles Today Breaking News
    Position 1: 600 x 150 Banner
    Position 2: 600 x 150 Banner Ad URL(s) the ad should link to.

    Newsletter Banner Traffic Instructions for Send My Ad
    Ad Type to send: Digital Ads
    Media Profile: Home Textiles Today  Newsletter Ads
    Choose A Placement: For JPGs and GIFs choose “Image Ads”. If you are submitting multiple files at once, zip all the files first and then choose “Zip Campaign”.
    Please supply the web address the ad should link to.

  • Kids Today
    Kids Today eWeekly
    Positions 1 and 2: 600 x 150 Banner
    Positions 3 – 5: Can be 400 x 150 Banner Ad or Sponsored Message. Specs for Sponsored Message 300 pixel wide x 167 pixel tall image (72 dpi, RGB); 8 words max headline; 30 words of body copy; URL(s) the ad should link to.

    Kids Today Breaking News
    Position 1: 600 x 150 Banner
    Position 2: 600 x 150 Banner Ad URL(s) the ad should link to.

    Newsletter Banner Traffic Instructions for Send My Ad
    Ad Type to send: Digital Ads
    Media Profile: Kids Today Newsletter Ads
    Choose A Placement: For JPGs and GIFs choose “Image Ads”. If you are submitting multiple files at once, zip all the files first and then choose “Zip Campaign”.
    Please supply the web address the ad should link to.

  • Progressive Business Media
    Progressive Business Media Rug Report
    Progressive Business Media Finance
    Progressive Business Media Supplier
    Progressive Business Media Technology
    Progressive Business Media Logistics
    Progressive Business Media Lifestyle
    Progressive Business Media Luxury Living
    Progressive Business Media Home Office
    Progressive Business Media NEXT
    Progressive Business Media Upholstery
    Position 1: 300 x 250 Banner
    Position 2 – 5: Can be 300 x 250 Banner Ad or Sponsored Message: (Can run in positions 2, 3, 4, or 5 in place of a banner) 450 ×200 image; 5-6 words max headline; 30 words of body copy; URL(s) the ad should link to.

    Progressive Business Media Breaking News
    Position 1: 600 x 150 Banner
    Position 2: 600 x 150 Banner Ad URL(s) the ad should link to.

    Newsletter Banner Traffic Instructions for Send My Ad
    Ad Type to send: Digital Ads
    Media Profile: Progressive Business Media Ads
    Choose A Placement: For JPGs and GIFs choose “Image Ads”. If you are submitting multiple files at once, zip all the files first and then choose “Zip Campaign”.
    Please supply the web address the ad should link to.

Industry Insights | Sponsored Content Specs

Assets needed:
1. 500-word (minimum) article. Please include links back to a company landing page in the text.
2. Up to four images (no larger than 600 pixels wide). We need at least one image. 
3. Company logo (no larger than 200 pixels wide) and brief description (70 words or less)
4. 728×90, 320×50, 300×250 and 300×600 banner ads. Please include the URL the banner ads should link to.

Industry Insights Traffic Instructions for Send My Ad
Ad Type to send: Digital Ads
Media Profile: Publication Name – Website Ads
Choose A Placement: Zip all the above assets and choose “Zip Campaign”. This will alow you to upload the zip archive.


eBlasts

The emails need to be no wider then 700px with a preferred width of 600px. The files can be emailed directly or a link to a drop box to deployments@pbmbrands.com no less than 2 business days before the eblast is scheduled to go out. If we receive the creative with less time, there is not a guarantee we will be able to get it out on time.

If you are only sending an image it needs to be 72dpi and no wider than 700px. We also need the website URL that the image links to. Multiple URLs can also be accommodated if specified. Please be specific as to which URL links to the exact place on the image. Email addresses are acceptable.

If you send an HTML file, we will be adding our header and footer text that is required. We also perform email testing to ensure it performs well on multiple platforms as well as mobile.

We can accept jpg, png, pdf or HTML file formats.

We also need a subject line or a request for us to come up with one.

Recommendations
To make an email mobile friendly and display properly to those who do not allow images we suggest a responsive email that is not just an image. Text heavier emails with text links in the top left quadrant of the creative tend to perform better. Along with specific subject lines that are engaging and action oriented.

Below are a few articles for reference:

https://emailmarketing.comm100.com/email-marketing-ebook/design-emails.aspx

http://www.marketergizmo.com/designing-emails/

https://www.canva.com/learn/best-email-designs/

https://blog.hubspot.com/marketing/improve-your-email-subject-line

 


Designers Today

File Format: PDF
Size: 7 x 9 , RGB, Fonts embedded, minimum 200dpi, minimum font size recommended is 10pt.
TIP: Reminder that this is a digital-only product so make all text large and easy-to-read. Use san-serif fonts such as Myriad Pro and Helvetica.

Designers Today Traffic Instructions for Send My Ad:
Ad Type to send: Digital Ads
Media Profile: Choose “Website Ads” for the site the ad will run on.
Choose A Placement: Zip Campaign. Place your PDF in a zip archive before uploading
Please supply the web address the ad should link to.

 


Remarketing & Geofence Banner Ad Specs

Max file weight: No larger than 140kb
File types: JPG, GIF*, PNG
Submit all of these sizes for maximum reach:
300×250, 728×90, 300×600, 970×250, 320×50, 300×50
* Animated GIFs can not “flash” or “strobe”. The frames can not rotate faster than 5 frames per second so the fastest transition for any frame is 0.20 seconds.

Remarketing To Gmail Users Specs

Single Image Gmail Ad
Image (upload): [300px to 650px] x [300px to 1000px] Accepted image formats: JPEG, JPG, PNG, GIF (non-animated)
Maximum image size: 1MB

Responsive Gmail Ad — Best Results
Supply all the following assets
Headline: up to 25 characters
Description: up to 90 characters
Business name: up to 20 characters
Call-to-action button: up to 15 characters
Logo image size: Square: 1200×1200 (minimum size required: 144×144). Aspect ratio must be 1:1.
Logo maximum file size: 150KB (1MB for header image and marketing image)
Marketing Image:
​Landscape (1.91:1): 1200×628 (minimum size required: 600×314).
Square: 1200×1200 (minimum size required: 300×300).
Header Image (optional): 1200×400 (minimum size required: 600×200).
Accepted image formats: JPEG, JPG, PNG, GIF (non-animated)

Remarketing Traffic Instructions for Send My Ad:
Ad Type to send: Digital Ads
Media Profile: Choose “Website Ads” for the site the ad will run on.
Choose A Placement: Use a text file to supply the text required for a Gmail ad. Zip all the image and text files first and then choose “Zip Campaign”.
Please supply the web address the ad(s) should link to.


Facebook and Instagram Page Post Ads

For Targeted Or Sponsored Post Ads We support Image, Video or Carousel ad types.
Complete specs and examples can be found at: www.facebook.com/business/ads-guide/

 


Targeted Pre-Roll Video Ad Specs

Video Duration: 15 or 20 seconds*
File formats: flv, asf, mp4, avi, mov, wmv, mpeg1/2, webm (.mov, ProRes, RTMP media files/mimetypes are not supported)**
Max file Size: 300MB^
Unit Size (Aspect Ratio) Any of the following: 1920×1080:700, 1920×800:700, 1280×720:400, 854×480:400,1024×768:400, 640×380:100, 640×480:100, 640×360:100,480×360:100, 320×240:100, 300×250:100
Companion Banner Ads (submit all three sizes): 300×250, 728×90. 30kb max file weight. Static JPG or GIF only.

* Videos need to have at least one second of audio in order to serve (note, the audio can be blank)
** Original files must be provided in the noted formats and Progressive Business Media will automatically encode the file into multiple formats and versions that adhere to the common specs available on all the ad exchanges.
^ Progressive Business Media will convert file size to sere to the various sizes accepted on our supply partner sites.

Targeted Pre-Roll Video Traffic Instructions:
Contact Dan Sage at dsage@progressivebusinessmedia.com for FTP instructions.

 


eCatalog Specs

Please proof your catalog carefully before submitting it to us.

We would prefer that your catalog be saved as one HI-RES PDF (same as print-optimized PDF) with all the catalog pages contained in that one file. Catalogs should not exceed 250 pages . We recommend that you separate any spreads in the catalog into single pages within the PDF. If spreads are not split into individual pages, they will appear smaller when the catalog is posted online.

PLEASE NOTE: It is important that your catalog be saved as version 1.3 (Acrobat 4 compatible) PDF files, as these files have all artwork flattened. Please be aware that submission of PDF version 1.4 or higher files risk having minor changes to elements on the pages due to flattening.

By default, we use the first page/cover of your catalog as the thumbnail image on the eCatalog landing page. We recommend that your catalog cover not have a white background (if it does place a stroke/border around the cover and submit the cover as a separate image). If you would like a different image used for your catalog cover, then include a (116×150) 72dpi RGB JPG file of that image along with the PDF in a Zip archive when you upload the catalog.

Traffic Instructions

Please go to: https://pbm.sendmyad.com/ . Sign up for an account (username and password of your choosing); when asked what type of ad you would like to send, click Digital Ads; Choose the name of the publication you are submitting to (ex: Home Accents Today, Gifts and Dec) as the Media Profile. Place your Catalog PDF into a Zip Archive before uploading and include the answers to the questions below in a Word, Notepad or Text doc and add it to the Zip Archive:

  1. The Catalog name as you would like it listed under the catalog cover on the landing page.
  2. The URL the catalog should link to.
  3. If you want to enable the lead generation component, the email address the leads should be emailed to.
  4. If you would like us to set up the Table of Contents, please provide the names of the categories you would like listed and the page number that each section/category begins on. We recommend that you keep the Table of Contents simple (no more than 15 links/sections).
  5. Also indicate if you want users to be able to email a link of your catalog to others.

To view examples on our eCatalog Gallery, please go to: http://www.activemerchandiser.com/CatalogSearchAllCategorized.aspx?PromoCode=REED0806

When Your Catalog Is Posted: We will send you a link to review and approve your catalog. Once the catalog has been on the site for 24 hours, it will begin to come up in the search results.

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